Sasa - A leading cosmetics retailing group in Asia, it has over 190 retail stores and counters in Asia sell more than 400 brands of skincare, cosmetic products including own-brands and other exclusive international brands.

Nokia Marketing team has chosen Sasa as the partner of the Golden Week National promotion. This promotion has been successfully launched on 30 April 2011 with $100 cash coupon giveaway while purchase Nokia Models of N8, E7-00, C6-01 and C7-00. The key retail channels of HKC have been participating in this promotion which includes Circle Mobile, CMK, Cyber, Dream Team, Gome, Leading, Nokia Store, Talksmart, Topone, and Wah Fai of 60 stores in total.

Through the Sasa Golden Week promotional activity, the Team has planned for both above-the-line (ATL) and below-the-line (BTL) marketing activities through different channels. This covers print ad in Tourist Map and Tourist Bus ad, as well as with the distribution of tentcard, Wobbles and Window Banner and so on.

This promotional program of Nokia X Sasa has strengthened the brand image of Nokia, as well as the relationship with the key retailers to induce sales on Nokia mobile phones.