Afro Ken has successfully been launched as a premium item and mobile content (wallpapers and application icons) at 29 October 2009 in four mobile stores (CM Concept, Leading, Wah Fai and Circle with 38 stores). The reason for this activity is to have a strong relationship enhancement with key retailers and made them focus on Nokia, in turn help for sharing enhancement.

Through our Alfro Ken marketing campaign activity, our sales and marketing team have planned for both above-the line and below-the line marketing campaigns through different channels of newspapers and magazines so as with to distribute the leaflets and back cards. Register as a member, Alfro Ken has become the authorization of downloading its themes and wallpapers on Ovi Store in www.ovi.com and other applications of Nokia's sales services.

The promotion of Afro Ken has been ended at 30 November 2009. In conclusion, this program has greatly a big impact of increasing sales by 20%, market share by 3% and OVI activation by 10%.